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Media & Advertising
Publishers, adtech, agencies, and brand media strategies across platforms.
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Latest in Media & Advertising
Content Creators Are Seeking Equity Over Brand Deals
2+ hour, 7+ min ago (333+ words) The creator economy is shifting from paid promotion to ownership as influencers seek equity, investing opportunities, and a bigger stake in the businesses they help build. Content creators depend on companies and corporations to pay them to promote their products....
How Crocs Became One of TikTok Shop's Top Sellers
1+ hour, 40+ min ago (630+ words) ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Fashionistas might be divided on Crocs, but TikTok Shop isn’t. The platform crowned…...
Garbutt Joins Brandtech As Global CCO, Leads AI-Produced Advertising
53+ min ago (258+ words) Chris Garbutt has been named Global Chief Creative Officer for The Brandtech Group. He heads AI marketing. Previously, he was Vice Media Group's Chief Creative Officer and co-president of Virtue, VMG’s creative arm. Before that, Garbutt was Global Chief Creative…...
Inspired Entertainment: Could Be Faced With Headwinds Emanating From Global Events
1+ hour, 21+ min ago (15+ words) INSE stock has slid, but improved earnings outlook for FY2026–FY2027 may spark a bounce....
James Cameron’s Lightstorm Scoops Up AI-Powered 3D Tech Company Outsyders
1+ hour, 14+ min ago (171+ words) James Cameron has long loved 3D. Now he’s added an AI-powered 3D tech company to his collection. As part of the acquisition, Outsyders will work with Lightstorm to help tap into content libraries to produce new 3D versions of films, a measure the…...
Mirror publisher Reach cuts 220 editorial jobs as Google’s AI summaries hit traffic
1+ hour, 23+ min ago (59+ words) Mirror publisher Reach is cutting 220 editorial jobs and closing KentLive, AberdeenLive and GalwayBeo after Google traffic fell 46% amid AI Overviews....
Why Incentive Spend Is Your Channel's Largest Unmanaged Budget Line
1+ hour, 8+ min ago (969+ words) Jason Atkins is the founder & CEO of 360insights, a leading incentives intelligence and partner ecosystem orchestration platform. Most brands pouring promotional dollars into reseller, dealer and distributor networks cannot tell you which spend moved a unit and which evaporated in a…...
What’s Warner Bros. Discovery’s Path Forward if the Paramount Deal Collapses?
2+ hour, 53+ min ago (1022+ words) Experts warned TheWrap there may be “serious cuts on the table” for the David Zaslav-led media giant if it chooses to continue to go it alone as is As Paramount and Warner Bros. Discovery’s $110 billion merger remains stuck in legal…...
Politico Finally Launches a Second Subscription
3+ hour, 23+ min ago (114+ words) Politico is expanding beyond its long-running Pro subscription business, launching a new technology policy franchise called Decoded, according to chief executive Goli Sheikholeslami. The daily briefing, which will debut as a newsletter on Oct. 5 with an accompanying podcast, will draw…...
The Gaping Hole at the Heart of Financial Journalism
6+ hour, 53+ min ago (4+ words) Beyond the Epstein scandals....