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blackenterprise.com > content-creators-are-seeking-equity-report

Content Creators Are Seeking Equity Over Brand Deals

2+ hour, 7+ min ago   (333+ words) The creator economy is shifting from paid promotion to ownership as influencers seek equity, investing opportunities, and a bigger stake in the businesses they help build. Content creators depend on companies and corporations to pay them to promote their products....


adweek.com > brand-marketing > how-crocs-became-one-of-tiktok-shops-top-sellers

How Crocs Became One of TikTok Shop's Top Sellers

1+ hour, 40+ min ago   (630+ words) ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Fashionistas might be divided on Crocs, but TikTok Shop isn’t. The platform crowned…...


mediapost.com > publications > article > 417881 > garbutt-joins-brandtech-as-global-cco-leads-ai-pr.html

Garbutt Joins Brandtech As Global CCO, Leads AI-Produced Advertising

53+ min ago   (258+ words) Chris Garbutt has been named Global Chief Creative Officer for The Brandtech Group. He heads AI marketing. Previously, he was Vice Media Group's Chief Creative Officer and co-president of Virtue, VMG’s creative arm. Before that, Garbutt was Global Chief Creative…...


variety.com > 2026 > biz > news > james-camerons-lightstorm-ai-powered-3d-company-outsyders-1236864094

James Cameron’s Lightstorm Scoops Up AI-Powered 3D Tech Company Outsyders

1+ hour, 14+ min ago   (171+ words) James Cameron has long loved 3D. Now he’s added an AI-powered 3D tech company to his collection. As part of the acquisition, Outsyders will work with Lightstorm to help tap into content libraries to produce new 3D versions of films, a measure the…...


thenextweb.com > news > reach-cuts-220-editorial-jobs

Mirror publisher Reach cuts 220 editorial jobs as Google’s AI summaries hit traffic

1+ hour, 23+ min ago   (59+ words) Mirror publisher Reach is cutting 220 editorial jobs and closing KentLive, AberdeenLive and GalwayBeo after Google traffic fell 46% amid AI Overviews....


forbes.com > councils > forbestechcouncil > 09/16/2026 > why-incentive-spend-is-your-channels-largest-unmanaged-budget-line

Why Incentive Spend Is Your Channel's Largest Unmanaged Budget Line

1+ hour, 8+ min ago   (969+ words) Jason Atkins is the founder & CEO of 360insights, a leading incentives intelligence and partner ecosystem orchestration platform. ​Most brands pouring promotional dollars into reseller, dealer and distributor networks cannot tell you which spend moved a unit and which evaporated in a…...


thewrap.com > industry-news > deals-ma > what-happens-to-warner-bros-discovery-if-paramount-merger-fails

What’s Warner Bros. Discovery’s Path Forward if the Paramount Deal Collapses?

2+ hour, 53+ min ago   (1022+ words) Experts warned TheWrap there may be “serious cuts on the table” for the David Zaslav-led media giant if it chooses to continue to go it alone as is As Paramount and Warner Bros. Discovery’s $110 billion merger remains stuck in legal…...


adweek.com > media > politico-launches-decoder-subscription

Politico Finally Launches a Second Subscription

3+ hour, 23+ min ago   (114+ words) Politico is expanding beyond its long-running Pro subscription business, launching a new technology policy franchise called Decoded, according to chief executive Goli Sheikholeslami. The daily briefing, which will debut as a newsletter on Oct. 5 with an accompanying podcast, will draw…...