Advertising & Creative

4+ hour, 19+ min ago   (298+ words) The 18th Effie Awards Malaysia celebrated the pinnacle of marketing effectiveness on Friday, with Volvo crowned Brand of the Year and Leo Malaysia taking home the prestigious Agency of the Year title. Notably, five gold awards were given out this year,…...

7+ hour, 29+ min ago   (251+ words) DraftKings launched responsible-gaming ads with Kevin Hart and Nick Jonas on September 10, a PGA Tour sweepstakes tied to tool use, Gamalyze American Football for habit feedback, and cool-off periods from three to 364 days. The updates follow earlier casino and soccer…...

6+ hour, 32+ min ago   (183+ words) Mumbai: AdCounty Media has strengthened its leadership team with the appointment of Sudha Wadhwa as National Head of Business Growth. Wadhwa brings over two decades of experience across media, advertising technology and digital solutions. In her new role, Wadhwa will…...

4+ hour, 4+ min ago   (1036+ words) The Estée Lauder Companies is broadening its digital approach as consumers increasingly look for beauty products in ways that go beyond traditional search. The company has entered a global strategic partnership with Profound, an AI marketing platform, to track and…...

7+ hour, 16+ min ago   (362+ words) Google now requires demonstrated good policy health and compliance history for gambling ad certification in all categories effective September 14, 2026. MCCs risk losing eligibility after repeated violations. A full ban on Croatia-targeted online gambling ads begins October 7 amid EU scrutiny and…...

6+ hour, 7+ min ago   (215+ words) A new IAB UK study sizes the UK creator partnerships market, forecasting 26% growth to £1.217bn this year. Advertiser investment in creator partnerships is forecast to surpass £1bn for the first time in 2026, reaching £1.2bn, according to new research from IAB UK. The first…...

6+ hour, 16+ min ago   (234+ words) UK broadcaster Channel 4 (C4) and media giant Paramount have signed a “groundbreaking” deal that brings together advertising sales for C4 and 5 for the first time. From 2027, C4 Sales will become the exclusive advertising sales partner for UK-based Paramount networks, including commercial broadcaster 5, kids…...

14+ hour, 39+ min ago   (409+ words) Digital marketing agency Orange Line, has expanded its international client roster adding five new accounts to its client line-up spanning marketing technology, healthcare, home interiors, brand activation and education. The headline win is global marketing intelligence platform Supermetrics, which appointed…...

6+ min ago   (611+ words) In July, ADNOC Distribution launched Engage, a retail media network built around nearly 700,000 daily customers, more than 250 million annual transactions and 2.7 million rewards members. Majid Al Futtaim’s Precision Media is already operating across its Carrefour and grocery estate, with audience…...

4+ hour, 25+ min ago   (194+ words) Certification standards first applied in selected markets in March now cover every category under the company’s Gambling and Games Policy from 14 September. US.- Google has begun enforcing expanded certification requirements for all gambling and games advertisers on its advertising platforms....