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FAST/AVOD/SVOD mixes, identity, households devices, and audience measurement.
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Linear TV resilience frustrates digital ad platforms
4+ hour, 6+ min ago (502+ words) About half of US TV viewing still comes from linear TV, while more than 80% of TV ad viewing remains linear/Magnific.com According to Nielsen’s Gauge, just about one-half of all viewing on TV in the US is still delivered…...
Google Is Not As Safe A Place To Advertise As TV, VAB Asserts
11+ hour, 22+ min ago (64+ words) Join for Free(you'll return to this article) Read the whole story at PPC Land » What a difference eight months is making for the U.S. ad economy -- and U.S. ad forecasters. Winterberry this morning revised its outlook for…...
UK government rolls out passkeys to over 23 million users
20+ hour, 38+ min ago (195+ words) The UK government is expanding the use of passkeys, offering over 23 million citizens a more secure and streamlined method for accessing government services. This initiative aims to replace traditional passwords and two-factor authentication codes with biometric or PIN-based sign-ins, according…...
Wurl tags 140 billion monthly streaming TV impressions with content data
16+ hour, 8+ min ago (1004+ words) Yahoo DSP, StackAdapt and Viant are wiring in KERV, Peer39 and IRIS.TV signals set before each bid. What backs the claimed 70% share of ad-supported streaming? Wurl today opened its Content Intelligence Platform, a supply-side service that writes contextual signals into…...
NIST Finalizes Guidelines on Protecting Online Identity and Access Tokens From Misuse
1+ day, 1+ hour ago (216+ words) While the document is primarily written for federal agencies and the cloud service providers (CSPs) they work with, it can help any organization that handles identity tokens and related forms of identity assertions, said NIST Digital Identity Program Lead Ryan…...
GOV.UK rolls out passkeys to 23 million One Login users
1+ day, 4+ hour ago (373+ words) The UK government is rolling out passkeys to more than 23 million GOV.UK One Login users, as it moves to replace passwords with phishing-resistant authentication across its digital services. Nearly one in 10 daily GOV.UK sign-ins are already being made…...
Up to 90% abandon online applications requiring ID in Germany
1+ day, 2+ hour ago (315+ words) Up to 90% of users in Germany do not complete online applications requiring identification UA.NEWS Up to 90% of users in Germany do not complete online applications requiring identification In Germany, users often do not complete online applications for public services…...
The Illusion of Privacy: Why Digital Anonymity Is Already a Thing of the Past We live in an era…
1+ day, 3+ hour ago (35+ words) The Illusion of Privacy: Why Digital Anonymity Is Already a Thing of the Past We live in an era where deleting your browser history, using incognito mode, or toggling a VPN switch feels like putting …...
TRAI ends weekly ad-duration reporting for TV broadcasters
1+ day, 4+ hour ago (342+ words) Indian Television Dot Com NEW DELHI: For over a decade, India's television broadcasters lived under a stopwatch Twelve minutes of advertising per clock hour, no more, and a weekly obligation to report every second of it to the Telecom Regulatory…...
Passkeys rolled out to 23 million GOV.UK One Login users
1+ day, 10+ hour ago (458+ words) More than 23 million GOV.UK One Login users are being offered passkeys as an alternative to passwords, following an initial trial involving more than 300,000 people. Posted 15 September 2026 by Christine Horton The government is rolling out passkeys across GOV.UK One…...